Shiner Berries & Cream
With a 113-year-old brewing history, Shiner Beer has a loyal fanbase of older drinkers. To reach new younger consumers, Shiner wanted to establish a presence on TikTok but until the social media platform implements an age-gating policy, alcohol brands like Shiner couldn't post. So we hacked the platform by turning a viral trend — #berriesandcream — into a viral beer worth posting about.
In under six weeks, we brewed the new recipe, designed the brand identity, packaged the product, and shipped the beer exclusively to our favorite Berries and Cream content creators.
Shiner Light Blonde Summer 2023
Weeks before we launched our new Shiner Light Blonde campaign (see here!), Shiner asked us for a few “campaign agnostic” assets to promote Shiner Light Blonde as the ultimate Texas summer beer. In case you were wondering, this is my favorite billboard that I’ve worked on, so far.
