When Playboy launched Play Hard hard seltzer, they aimed to stand out admist the sea of white-colored cans. With its Andy Warhol can design, elevated flavor profiles, and real vodka spirit, Playboy’s Play Hard Vodka seltzer was made to stand out admist the sea of white seltzer cans. We leaned in the brand’s cheeky heritage to invite drinkers to be bold, playfully provocative, unapologetically loud, and, no matter what, always tasteful.

P.S. The agency founder called me perverted for writing these, what a compliment!