In the great Seltzer Summer of 2021, every brand was coming out with their own version of hard seltzer, including Shiner. The hard truth is that most of those seltzers are made with artificial junk, while Shiner Straight Shooter was made with all natural ingredients and zero BS. We positioned Straight Shooter as the hard seltzer for even more hard truths by shining a light on honest Texasisms.
Big Win: I wrote Straight Shooter’s first video campaign!
Sad Loss: Shiner discontinued Straight Shooter in 2022. I was told (ok, I told myself) that these videos were so good that people spent too much time watching them and forgot to buy Straight Shooter. Lesson learned!
Agency: Bakery
CD: Rodrigo Rothschild
“Biggest State”
“Paris”
“I-35”